Plus Kitchen is an online food delivery service around the university area based in Chicago. They aim to provide healthy food for their customers who is active, conscious, love to work out. The challenge was to design an approachable, appetizing branding for Gen Z people - but also not going too childish or perky. It was important to keep the professional, business side of the brand while keeping things as fun as possible, while considering the decisions being reasonable. More on Behance.