Karcı Law & Consultancy is an Istanbul based boutique law firm that provides legal guidance to institutions in 3 languages. The challenge was not to go for the average, dull and too serious look of the law firm brands. The owl figure was chosen for its symbolic meanings such as inner wisdom, change & transformation. Color palette was carefully chosen to balance out the quirky feel of the logomark. The owl is a symbol of wisdom, knowledge, and intelligence - qualities that are highly valued in the legal industry. Owls are known for their sharp instincts and ability to see things from multiple perspectives, which are essential attributes for successful legal consultations. That’s why “owl” is used as a symbol for the Karcı Law Firm combined with books (a reference to firm’s main service as educational consulting), with a touch of professionalism, sophistication, and uniqueness to a law consulting firm’s visual identity.