Piqup
Istanbul, Turkey
Piqup is a new-generation mobile platform built around QR technology, designed to simplify everyday interactions and respond to the evolving needs of urban life. The product initially launches through portable powerbank stations that allow users to quickly charge their phones in public spaces, while the long-term vision positions Piqup as a broader super app built around everyday convenience. During the early stages of development, we partnered closely with the founding team to shape the brand identity, visual direction, and launch foundation that would support both the initial product rollout and future platform expansion.
Our role
Strategy & Growth
Brand Identity Design, Tagline Development, Product & Hardware Visual Direction, Launch Brand Direction
Time
2025
Team
Irem Yildirim
Piqup Founders
Brand positioning
As a new entrant to the market, Piqup needed a clear and relatable identity that would make its technology instantly understandable and accessible to users. The positioning focused on simplicity, reliability, and everyday usefulness, framing the product as a companion that supports users whenever they need it. This direction led to the creation of the core tagline “Her An Yanımda” (‘Always By My Side’) expressing the idea that the service is always present and available in moments of need.
Visual communication
A modern yet approachable corporate identity was developed to balance technological innovation with everyday accessibility. The logo was designed using continuous line forms inspired by charging cables connecting a phone to a power source, symbolizing uninterrupted connection and ease of use. Beyond the logo, the visual language extended into the physical ecosystem of the product, including the design direction of the powerbanks and charging stands. The goal was to ensure that the brand remained recognizable, simple, and consistent across both digital and real-world touchpoints as the platform grows.
More case studies
