Koç School
Istanbul, Turkey
Koç School is a prestigious private school in Istanbul, known for its strong academic curriculum and international programs that foster well-rounded individuals with a global perspective. While the institution already had an established corporate identity, it lacked a cohesive design system that could fully reflect the warmth of the school environment, the playful energy of its students, and the prestige of the institution. We worked on expanding the existing identity by introducing new visual approaches and communication frameworks that would create a more recognizable and holistic design language across the school’s wide range of touchpoints.
Our role
Branding
Social Media
Time
2024
Team
Irem Yildirim
Kaltfilm
Koç School Team
Building a communication strategy
Our focus was to develop a communication framework that could balance the institution’s academic prestige with the warmth and vibrancy of everyday school life. By building on the existing corporate identity, we introduced new design approaches that allowed the school’s activities, programs, and community to be communicated more clearly and consistently. The result was a more structured yet flexible communication system that better represented the school’s character and legacy.
Rethinking & designing every element
Given the scale of the institution and the diversity of its communication channels, it was essential to rethink how each touchpoint functioned within the broader system. Internal materials such as presentations and in-school posters, as well as external platforms like social media, billboards, and magazines, were redesigned within a unified visual framework. Each element was aligned with the overall communication strategy while remaining adaptable to different contexts and needs.
Event-specific & grade-specific communication
Special events and different student groups required tailored visual approaches while remaining connected to the broader design system. We developed event-specific design directions and introduced subtle variations for different grade levels including primary school, middle school, and high school. This approach allowed communication to remain engaging and playful for younger audiences while maintaining a consistent and recognizable visual language across the institution.
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