Jera Mini
France
Jera Mini is a lifestyle brand from France, created for adventurous families. Founded by two close friends, the women-led brand combines a playful aesthetic with a strong focus on quality, creating beach and bath essentials for kids and mothers using premium certified fabrics. When we began working together, Jera Mini was a young brand at the very beginning of its journey, initially launching in Turkey while aiming to become a recognized brand in the European market. Our collaboration focused on building a cohesive communication foundation that could support this ambition while preserving the brand’s warm, playful, and family-centered identity. Over the course of three years of collaboration, the brand steadily grew and evolved. By the end of this period, Jera Mini successfully moved its operations to Europe, continuing its journey in the market it had originally set out to reach.
Our role
Brand Identity Design, Tagline Development, Product & Hardware Visual Direction, Launch Brand Direction
Time
2025
Team
Irem Yildirim
Jera Mini Founders
Strategy
Our approach was to gradually build a consistent communication system across every brand touchpoint. Beyond social media, we rethought and redesigned multiple elements including email signatures, packaging inserts, and the printed cards included in product boxes. Each interaction with the brand became part of a larger communication ecosystem. The goal was to create a recognizable language that could support the brand’s growth while maintaining its playful and approachable character.
Social media approach
The focus was to develop an authentic and narrative-driven presence rather than relying solely on product visuals. We shared the stories behind the products, the inspiration behind patterns, and glimpses into the creative process. The founders’ personal connection to the brand, their children, and behind-the-scenes moments from the production journey were also highlighted. This approach allowed the brand to feel personal and transparent while building a stronger emotional connection with its audience.
Photoshoot direction
A key part of the brand’s visual storytelling was the photoshoot direction. We developed a concept where poses, props, and visual narrative were carefully curated and considered. The shoot took place in winter time, aimed to be published during winter and explored creative scenarios that showed how the products could be used beyond typical summer contexts. Through playful compositions and a thoughtful color scheme, the visuals highlighted the versatility of the products while reinforcing the brand’s joyful and expressive aesthetic.
"It's been over two years since I started working with Irem, and throughout this time, she has always worked with the same diligence and care, embracing our brand as if it were her own. This approach has been incredibly valuable to me. With her warm personality, creative perspective, and expertise, she adds value to every process, making collaboration truly enjoyable. I'm so glad our paths crossed!"
-Co-founder of Jera Mini
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