Education Reform Initiative (ERG)
Istanbul, Turkey
The Education Reform Initiative (ERG) is a leading organization focused on improving education systems and policies, and is carried out with the main support of Sabancı Foundation. To celebrate its 20th anniversary, a special campaign and exhibition were organized to highlight its long-term impact, key milestones, and ongoing efforts in the field of education reform. The event brought together educators, policymakers, and stakeholders, creating a space for reflection and future dialogue. The campaign was met with strong engagement from participants, and the overall experience was highly appreciated by both attendees and the client.
Our role
Branding
Social Media
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Time
2024
Team
Irem Yildirim
Kaltfilm
ERG Team
Communicating through interaction
Beyond visual design, the goal was to create an experience that encouraged active participation. We developed creative concepts that transformed the exhibition into a living, interactive environment rather than a static informational space. Instead of simply presenting content, the exhibition invited visitors to engage, reflect, and contribute, allowing the space to evolve through participation and dialogue.
Campaign branding
A dedicated campaign identity was developed to mark the organization’s 20th year. The approach balanced alignment with ERG’s existing brand while introducing a fresh and celebratory layer. The logomark was designed to reflect the core values of the organization, forming a modern and inclusive symbol that represents growth, collaboration, and long-term impact. The visual language extended across all campaign materials, ensuring a cohesive and recognizable presence.
Execution
We led the full design process across all touchpoints, from print materials and exhibition graphics to conference presentations, merchandise, posters, and social media visuals. The production and print processes were also managed to ensure consistency and quality across physical outputs. Each element was designed to work as part of a unified system, supporting both the exhibition experience and the broader campaign communication.
"If you are looking for someone who will work devotedly, tolerate you until the last minute, and greet you with a smiling face the next day, apart from being a good design partner, I can recommend Irem."
-Ayse Nacar, Project Manager at Education Reform Initiative
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